"The Temptations of Jean-Claude Killy" is an article published in the premiere issue of Scanlan's Monthly in March 1970, written by Hunter S.
As he attends automotive shows, holds press conferences, and makes appearances for television (all in conjunction with fellow Chevrolet spokesman, O. J. Simpson) Thompson chronicles the newly flush world of celebrity sports endorsements.
Though endorsement by a sports figure was not an entirely new concept, the world-wide magnitude of Killy's stardom made his Chevrolet contract something of a fascination for Thompson.
The trend he sees developing is one of larger-than-life stars—athletes of the highest physical standards who have achieved feats unimaginable by normal people—demeaning themselves and their accomplishments by agreeing to shill for a few extra dollars.
An enormous sports fan himself, Thompson is distraught by this turn of events and wonders that Killy was never quite sure "why I was embarrassed for him in those scenes."