The Tennors

Their breakthrough came in 1967 when they auditioned their song "Pressure and Slide" for arranger Jackie Mittoo of Studio One while sitting in the back of a taxicab.

"Pressure and Slide" became one of Jamaica's major hits in 1967, establishing The Tennors as a leading group in the burgeoning rocksteady scene.

Other notable members over the years included Nehemiah Davis, George Dekker, Howard Spencer, and Hilton Wilson.

[5] Despite their hiatus, The Tennors' music endured, gaining renewed international attention when "Ride Yu Donkey" was featured in Jim Jarmusch's 2005 film Broken Flowers.

[7] Clive Tennors continued to lead the group, performing with new members such as Endell Major (formerly of Inner Circle) and Lincoln Cousins (formerly of The Clarendonians).

The commercial depicted a bartender sliding a bottle of Heineken Light beer to a light-skinned woman, passing several men and women of color along the way.

The Tennors, pioneers of the rocksteady genre, continue to perform internationally, including appearances at European festivals like the Folkestone Skabour in Kent, England.