The Time Is Now (Moloko song)

"The Time Is Now" is a song by Irish-English electronica-pop duo Moloko, released as the lead single from their third album, Things to Make and Do (2000).

Members Mark Brydon and Róisín Murphy conceived the song as an acoustic dance recording, not wanting to turn it into a loud, drum-heavy track, unlike much of their earlier work.

Moloko producer Mark Brydon recalled, "It's probably the closest we've come to sitting down with a guitar and writing a song.

[3][4] "The Time Is Now" had been described as a "disco anthem", containing a varied blend of string instruments, an acoustic guitar that opens the song, and high-pitched vocals similar to the Bee Gees.

[6] According to the digital sheet music published at Musicnotes, the record is set in common time with a key of C major and a tempo of 124 beats per minute.

[8] Andy Hinds of AllMusic, in a review for Things to Make and Do, said "check out the nylon-string guitar in the flamenco-flavored 'The Time Is Now,' which faintly recalls Basement Jaxx's 'Rendez-Vu' and it adds a timeless quality to the music overall".

"[10] Jo Heuston of Liverpool radio station Juice 107.7 also praised the song, calling Moloko an "exciting" band.

[11] Pop culture website Freaky Trigger compared the "shimmering" acoustic intro of the song to Steve Harley & Cockney Rebel's 1975 single "Make Me Smile (Come Up and See Me)" and called the string arrangement "perfect", referring to the track as "one of the most emotionally affecting Top 10 hits for years".

[26] It found moderate chart success in Germany and the Netherlands,[27][28] peaking within the top 50, and it also appeared on Ultratip Bubbling Under listing of Belgium's Wallonia region.