The Tony Ferrino Phenomenon is a British comedy written by and starring Steve Coogan and produced by Pozzitive Television.

It centres around a show given by the Portuguese singer Tony Ferrino (played by Coogan), a music and dance spectacular which featured pop stars Mick Hucknall, Kim Wilde and Gary Wilmot in guest roles.

[1] The spoof choreography was led by Bruno Tonioli, and a recorded version of Steve Coogan as Tony Ferrino singing Tom Jones's "Help Yourself" was released by RCA Records at the same time as the TV show was released.

[2] As part of the illusion that Tony Ferrino was a real character, the BBC also showed a fake documentary interview about Tony Ferrino's life - Introducing Tony Ferrino - Who?

The Tony Ferrino Phenomenon was very positively received, and Coogan revived the character in his 1998 national tour 'The Man Who Thinks He's It'.