[3] The album features a number of collaborations with artists such as Robbie Williams, Eden Ben Zaken, Ravid Plotnik, Dillom and Flyana Boss.

According to Erez, the album, which has satirical themes, is an attempt to "not to take it all so seriously, whether the devastating state of the world , social media, work or relationships".

[3] The album's first single, "PC People" is a tongue-in-cheek take on the extremes of woke and cancel culture.

Erez since sees the context and meaning of the song having changed in the context of the 7 October Hamas-led attack on Israel, as Israeli families await the return of their loved ones, amid the Israel-Hamas War and the Israel–Hamas war hostage crisis.

The film, directed by Benji and Jono Bergmann, delves into producing an album amid complex personal and geopolitical challenges.