The selection of music, shows, and campaigns has been scheduled in line with the viewers’ preferences, shaping The Voice’s distinct and easily recognizable music channel on the market.

The media was established in 2006 and since then it grew into one of the most preferred TV music channels among young people in bigger cities in Bulgaria.

In 2006, the Luxembourg-based SBS Broadcasting Group acquired Radio Veselina, and in October 2006, Veselina TV was rebranded as The Voice TV, after the music channels in the Nordic countries.

On November 10, 2011, ProSiebenSat.1 Group sold all its Bulgarian radio stations and the music channel, The Voice TV, to A.E.

[1] The success of the Voice TV relies on a variety of shows, the main emphasis of which are the BG Voice Top10, TV Airplay Chart Top30 and the column The Voice Backstage, in which exclusive interviews with some of the most beloved Bulgarian and international artists are shown to the audience.