The majority of the album was written by members of the band, with help from songwriters Steve Mac, Wayne Hector, Ed Drewett, Lucas Secon, Lukas Hilbert and Alexander Kronlund.

The low chart positions may have been caused by the single's release date being brought forward from 13 January 2011 to 26 December 2010.

"[5] Fraser McAlpine of BBC Music felt the album had plenty of highs and lows, and stated, "There are signs of pop evolution at work within the genes of this lot.

"[3] Paul Taylor of CityLife said the album is hardly full of surprises and wrote, "Working with Scanda-pop producers Cutfather and Carl Falk and the likes of Steve Mac and Guy Chambers yields a very particular brand of big glossy pop, which manages to sprinkle in a little teen indie spirit as well as a helping of Taio Cruz-style electro.

"[4] In his review for The Independent, Simon Price wrote: "Their front-loaded debut, penned by the A-list of pop songwriters (Cathy Dennis, Guy Chambers, Taio Cruz), covers all boy band bases, from the Coldplay-meets-Akon smash "All Time Low" to Westlife-esque ballad "Heart Vacancy" and will sell by the truckload to girls who find JLS too scarily urban."

[...] there's a few 'lighters in the air' moments, but for the most part it's up-tempo, catchy and [...] credible pop music that you shouldn't feel ashamed for liking.

"[2] Virgin Media's Ian Gittins gave the album three out of five stars and said the album appealed to "pre-teens and tweenies", and concluded: "No matter how accomplished the packaging, they could not do this if the songs were not in place, and slick confections such as Replace My Heart and Weakness hint that they have located a lucrative musical niche somewhere between JLS and early Justin Timberlake.