One reviewer summarized the book's thesis as follows: American society overemphasizes consumption, especially the quantity rather than the quality of what it consumes, and that it therefore sacrifices culture, prudence, and a proper concern for the future.

He blames these distorted values on the business community, especially on the marketers and advertisers who have beguiled the public into accepting false standards.

[1]Another reviewer noted: [...] we overbuy -once we've been persuaded- as industry, facing the ""specter of glut"" for the products they have to sell, force feeds the public through a variety of pressures and mechanisms.

These include ""growthmanship"" or needling purchasing appetites; throwaway strategy such as the ""disposable"" concept; and planned obsolescence, whether through styling or the calculated perishability of the product.

The artificial aspects are far more extensive and there are sham elements in pricing, servicing, packaging, financing, commercializing to make the hard sell easy and promote prodigality.