Written by Fellini, Tullio Pinelli, Ennio Flaiano and Michelangelo Antonioni, the film is about a man who brings his new bride to Rome for their honeymoon, to have an audience with the Pope, and to present his wife to his family.

"[4] Two young newlyweds from a provincial town, Wanda (Brunella Bovo) and Ivan Cavalli (Leopoldo Trieste), arrive in Rome for their honeymoon.

Wanda is obsessed with the "White Sheik" (Alberto Sordi), the Rudolph Valentino-like hero of a soap opera photo strip and sneaks off to find him, leaving her conventional, petit bourgeois husband in a quandary as he tries to hide his wife's disappearance from his strait-laced relatives who are waiting to go with them to visit the Pope.

Her short scene inspired Fellini to write the screenplay and also convinced producers that Giulietta was ready for the leading role.

[9] Italian film critic Giulio Cesare Castello, writing for Cinema V, argued that Fellini's past as a successful strip cartoonist made him a natural choice as the film's director: "Fellini was undoubtedly the best qualified and for two reasons: firstly, his experience as a strip cartoonist and consequently his familiarity with the secrets and intrigues of the world he was about to bring to the screen; secondly, his gift for sarcastic comment and delight in satirizing tradition...