It was produced by Nelvana and released on videocassette in the United States by Family Home Entertainment in 1988 and in Canada by Cineplex Odeon and MCA.
This cartoon was intended to act as an advertisement for the “Wild Puffalumps” toy line, which consisted of vividly colored Puffalumps wearing Aloha shirts and sunglasses whose lenses displayed the word “WILD” when seen at the proper angle.
The two children who visit this place soon find themselves going on a journey, parts of which are like amusement park rides, and the word “wild” is repeatedly emphasized throughout the cartoon.
All of this is intended to make the characters fit in with the current cartoon culture, as well as give the impression that the toys on which they're based are fun and exciting.
The VHS has been currently out of print since the end of the 1980s, and the cartoon was never released on DVD.