The newspaper, a Nigerian focused publication, covers general news, politics,[2] business, arts, sports, interviews and current affairs.
[3][2][4][5] The Will's mission is to improve good governance, advocate for social justice, equity and gender rights.
Its editorial piece and cover story published weekly focuses on critical issues around governance and accountability.
[7] The newspaper is published in two formats; printed as a weekly[8] and an online version which is continuously updated.
[9] Downtown articles tend to be dominated by pictures and images rather than long-form journalism unlike its parent newspaper, The Will.