The Winter Is Coming is an album by the indie rock band Elf Power, released in 2000.

Club wrote that "psychedelic pop doesn't come much better than the title track, 'The Naughty Villain', or the album-opening 'Embrace The Crimson Tide', but elsewhere Elf Power seems content upping the trippiness factor of its previous work.

"[8] Trouser Press thought that "odd touches in the arrangements sound more organic, and the increased density gives songs like the droning, apocalyptic 'Embrace the Crimson Tide' an intriguing quality of foreboding.

"[9] The Chicago Tribune opined: "No amount of shambling studio modesty can mask the band's seemingly effortless grasp of exuberant songcraft and shining chamber-pop.

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