The World's Work

[citation needed] The World's Work cost 25 cents an issue and was a physically attractive product; there were photo essays, some of which after 1916 contained color images.

The magazine tracked closely with Page's ideas: the feature articles worried about immigration from non-English-speaking countries and the declining birth rate among more educated Americans.

But the overarching editorial purpose of World's Work was to defend the integrity of big business, even as other magazines were beginning the muckraking tradition.

The spirit of that message was captured in a multipart article from 1911 by Arthur Wallace Dunn, "How a Business Man Would Run the Government: The Specific Items in Which He Would Save 300 Millions a Year.

[4] But its vision lived on in Arthur, who later became a vice president and director at AT&T, where he is credited as the "father of corporate public relations."