The venue would also host special events such as Raw's 10th Anniversary and various autograph signings and appearances from WWE performers.

In November 1999, WWF Chairman Vince McMahon leased space at the Paramount Theatre in Times Square in Manhattan.

The after show featured special guests Alicia Keys, Questlove, George Clinton, Larry Graham, and Doug E. Fresh performing together.

In July 2002, the venue inspired the opening of a sister-venue, WWE Niagara Falls, which featured a gift store and drop tower theme ride.

[6] In February 2003, Linda McMahon, the CEO at the time, elected to close the restaurant and nightclub sections so WWE could concentrate more on their global efforts.