The World (journal)

It was founded by Edmund Hodgson Yates (1831–1894) and E. C. Grenville Murray (1824–1881) and became one of the leading society papers with investigative reports, gossip and an intimate style of journalism.

After a few months it became a conspicuous and continuing success, generating hosts of imitators and inaugurating, it is generally agreed, the most distinctive twentieth-century style of journalism.

[3]Earlier in his journalistic career Yates had specialised in writing gossip columns, and in the new paper he contributed one titled "What the World Says", under the pen name "Atlas".

[5] Yates also printed satirical verse, and a regular feature headed "Feuilleton" which contained instalments of new fiction such as Wilkie Collins's The Fallen Leaves.

[6] The paper survived a damaging criminal libel prosecution in 1883, which, after the trial and an appeal, resulted in a short prison sentence for Yates (16 January to 10 March 1885).