The game was under development with Open Beta, which launched on March 1, 2010.

[1] There was a sneak peek of the World of Cars called the Test Track which started in October 2008 and ended in November 2009 to make way for Open Beta.

[3][4] The World of Cars Online allowed users to customize their own cars, chat with other players, decorate their own yards, race against friends, and complete different quests with all of their favorite movie characters.

There were also different mini-games to earn coins such as Mater's Tractor Tipping.

Racing was a main component of the World of Cars Online.