Each issue focuses on one specific aspect of Chinese culture and explores it in depth.

Previous issues have used broad themes such as Adventure, Social Media[1] and Youth.

Whereas previous incarnations had included content such as business and economics, and had made much greater use of the Chinese language, this latest version leans more on contemporary issues in Chinese society.

The aesthetic of the magazine was also completely overhauled, giving it a more unconventional appearance.

The magazine is owned by The Commercial Press,[3] and is targeted at expatriates living in China, as well as students studying the language.