Theneeds is a search engine that features content tailored to users' interests, such as articles, news, videos, social posts, and other media.

Based in San Francisco, California, the company was founded in 2013 by former Accenture executives Gabriele Pansa and Luca Albertalli, together with former CS researcher and PhD Emanuele Cesena.

In early 2016, Shopkick, the most used real-world shopping app according to Nielsen, acquired the technology and team of Theneeds to support the company's personalization efforts.

[2] Theneeds’ website launched in Beta late 2013[3] and the company later released also its first mobile application for iPhone in March 2014.

“With the addition of Theneeds, we are taking the next step in delivering the most valuable and contextually relevant content to our users, while offering marketers personalized, end-to-end solutions that dramatically differ from what any programmatic offering can support,” said Shopkick's CEO, Alexis Rask.