[1] Veblen discusses how the pursuit and the possession of wealth affects human behavior, that the contemporary lords of the manor, the businessmen who own the means of production, have employed themselves in the economically unproductive practices of conspicuous consumption and conspicuous leisure, which are useless activities that contribute neither to the economy nor to the material production of the useful goods and services required for the functioning of society.
The Theory of the Leisure Class (1899) was published during the Gilded Age (1870–1900), the time of the robber baron millionaires John D. Rockefeller, Andrew Carnegie, and Cornelius Vanderbilt, at the end of the 19th century.
Sociologically, that the industrial production system required the workers (men and women) to be diligent, efficient, and co-operative, whilst the owners of the factories concerned themselves with profits and with public displays of wealth; thus the contemporary socio-economic behaviours of conspicuous consumption and of conspicuous leisure survived from the predatory, barbarian past of the tribal stage of modern society.
[6][2]: 286–7 Moreover, The Theory of the Leisure Class is a socio-economic treatise that resulted from Veblen's observation and perception of the United States as a society of rapidly developing economic and social institutions.
[4] Critics of his reportage about the sociology and economics of the consumer society that is the US especially disliked the satiric tone of his literary style, and said that Veblen's cultural perspective had been negatively influenced by his austere boyhood in a Norwegian American community of practical, thrifty, and utilitarian people who endured anti-immigrant prejudices in the course of integration to American society.
[2]: 286–7 [7] In The Theory of the Leisure Class Veblen coined the following sociology terms: The Theory of the Leisure Class established that the political economy of a modern society is based upon the social stratification of tribal and feudal societies, rather than upon the merit and social utility and economic utility of individual men and women.
[8] Veblen said that the pecuniary struggle to acquire and exhibit wealth, in order to gain status, is the driving force behind the development of culture and society.
Conspicuous consumption is the application of money and material resources towards the display of a higher social status (e.g. silver flatware, custom-made clothes, an over-sized house); and conspicuous leisure is the application of extended time to the pursuit of pleasure (physical and intellectual), such as sport and the fine arts.
Therefore, such physical and intellectual pursuits display the freedom of the rich man and woman from having to work in an economically productive occupation.
To the leisure class, a material object becomes a product of conspicuous consumption when it is integrated to the canon of honorific waste, by being regarded either as beautiful or worthy of possession for itself.
In a consumer society, the function of clothes is to define the wearer as a man or as a woman who belongs to a given social class, not for protection from the environment.
As such, the individual success (social and economic) of a person derives from his or her astuteness and ferocity, which are character traits nurtured by the pecuniary culture of the consumer society.
Therefore, high-status, ceremonial symbols of book-learning, such as the gown and mortar-board-cap of the university graduate educated in abstract subjects (science, mathematics, philosophy, etc.)
In the absence of the functionary whose office it was to shift his master's seat, the King sat uncomplaining before the fire, and suffered his royal person to be toasted beyond recovery.
[11]In contrast, Veblen used objective language in The Theory of Business Enterprise (1904), which analyses the business-cycle behaviours of businessmen.
In his introduction to the 1973 edition, the economist John Kenneth Galbraith said that The Theory of the Leisure Class is Veblen's intellectual put-down of American society.
That, unlike Marx, who asserted capitalism as superior to feudalism in providing products (goods and services) for mass consumption, Veblen did not recognise such a distinction.
It is amazing what a very large proportion of social activity, higher education, devout observance, and upper-class consumer goods seemed to fit snugly into one, or another, of these classifications.The success of The Theory of the Leisure Class (1899) derived from the fidelity, veracity, and accuracy of Veblen's reportage about the socio-economic behaviours of the American system of social classes.
[14] Asking for a novelist to translate into fiction what the social-scientist Veblen had reported, Howells concluded that a novel of manners was an opportunity for American fiction to accessibly communicate the satire in The Theory of the Leisure Class:[15] It would be easy to burlesque [the American leisure class], but to burlesque it would be intolerable, and the witness [Veblen] who did this would be bearing false testimony where the whole truth and nothing but the truth is desirable.
A democracy, the proudest, the most sincere, the most ardent that history has ever known, has evolved here a leisure class which has all the distinguishing traits of a patriciate, and which by the chemistry of intermarriage with European aristocracies is rapidly acquiring antiquity.
To translate these into dramatic terms would form the unequalled triumph of the novelist who had the seeing eye and the thinking mind, not to mention the feeling heart.
[16]In the essay "Prof. Veblen" (1919) the intellectual H. L. Mencken addressed the matters of Americans' social psychology reported in The Theory of the Leisure Class (1899), by asking: Do I enjoy a decent bath because I know that John Smith cannot afford one—or because I delight in being clean?
His famous phrase conspicuous consumption referred to spending that satisfies no need other than to build prestige, a cultural signifier intended to intimidate and impress.
In this age of repossessed yachts, half-finished McMansions and broken-down leveraged buyouts, Veblen proves that a 110-year-old sociological vivisection of the financial overclass can still be au courant.