Han Xue spent over five years working on the album, her first release since A Journey Into Fantasy in 2007, written and produced with the intent of shedding her "girl next door" image.

In one of the scenes, Han Xue stood in the center of a stage filled with shattered glass looking at reflections of herself which made her feel a little nervous.

[6] On August 16, 2012, Gold Typhoon held a press conference in Beijing announcing the signing of Han Xue with the release of They Said.

[7] For the press conference, the clothing was custom-made by Judyhua, fashion designer, with the theme of a butterfly, symbolizing rebirth and transformation after breaking out of the cocoon.

Han Xue was presented with a special gift from Ms. Qi Yalei, the president of Gold Typhoon, of "crystal shoes", also symbolizing transformation and growth.