This period was marked by the American Civil War (1861–1865), the Emancipation Proclamation and the end of slavery in the United States, followed by the Reconstruction era and the Gilded Age.
It was dominated by the new Republican Party, which claimed success in saving the Union, abolishing slavery and enfranchising the freedmen, while adopting many Whig-style modernization programs such as national banks, railroads, high tariffs, homesteads, social spending (such as on greater Civil War veteran pension funding), and aid to land grant colleges.
Throughout the North, businessmen, shop owners, skilled craftsmen, clerks and professionals favored the Republicans, as did more modern, commercially oriented farmers.
In the South, the Republicans won strong support from the freedmen (newly enfranchised African Americans), but the party was usually controlled by local whites ("scalawags") and opportunistic Yankees ("carpetbaggers").
In addition, the party attracted unskilled laborers and hard-scrabble old-stock farmers in remote areas of New England and along the Ohio River valley.
In sharp contrast, liturgical groups, especially the Catholics, Episcopalians, and German Lutherans, looked to the Democratic Party for protection from pietistic moralism and prohibition.
William Gienapp argues that the great realignment of the 1850s began before the Whig party demise, and was caused not by politicians but by voters at the local level.
The central forces were ethno-cultural, involving tensions between pietistic Protestants versus liturgical Catholics, Lutherans and Episcopalians regarding Catholicism, prohibition, and nativism.
It was a moralistic party that appealed to the middle-class fear of corruption—identifying that danger with Catholics, especially the recent Irish immigrants who seemed to bring crime, corruption, poverty and bossism as soon as they arrived.
Nativism was so powerful that the Republicans could not avoid it, but they did minimize it and turn voter wrath against the threat that slave owners would buy up the good farm lands wherever slavery was allowed.
That would give rich slave owners the chance to go anywhere and buy up the best land, thus undercutting the wages of free labor and destroying the foundations of civil society.
When President James Buchanan tried to rig politics in Kansas Territory to approve slavery, Douglas broke with him, presaging the split that ruined the party in 1860.
Even if all three of Lincoln's opponents had formed a common ticket–quite impossible in view of their ideological differences–his 40 percent of the vote was enough to carry the North and thus win the electoral college.
[11] It was the measure of genius of President Lincoln not only that he won his war but that he did so by drawing upon and synthesizing the strengths of anti-slavery, free soil, democracy, and nationalism.
War issues resonated for a quarter century, as Republicans waved the "bloody shirt" (of dead union soldiers), and Democrats warned against non-existent "Black supremacy" in the South and plutocracy in the North.
The modernizing Republicans who had founded the party in 1854 looked askance at the perceived corruption of Ulysses S. Grant and his war veterans, bolstered by the solid vote of freedmen.
[16] Cleveland's second term was ruined by a major depression, the Panic of 1893, which also undercut the appeal of the loosely organized Populist coalitions in the south and west.
Republicans William McKinley and Mark Hanna then seized control of the situation; their countercrusade was a campaign of education making lavish use of new advertising techniques.
McKinley promised prosperity through strong economic growth based on sound money and business confidence, and an abundance of high-paying industrial jobs.
Hanna spent $3.5 million in three months for speakers, pamphlets, posters, and rallies that all warned of doom and anarchy if Bryan should win, and offered prosperity and pluralism under William McKinley.
As third-party candidates tried to assert themselves in mainstream politics, however, they were forced to betray the antiparty foundations of the movement by allying with major partisan leaders.
Most voting blocs continued unchanged, but others realigned themselves, giving a strong Republican dominance in the industrial Northeast, though the way was clear for the Progressive Era to impose a new way of thinking and a new agenda for politics.
[20] Alarmed at the new rules of the game for campaign funding, the Progressives launched investigations and exposures (by the 'muckraker' journalists) into corrupt links between party bosses and business.