Thirteen Lune is an e-commerce beauty website launched in 2020 and based in West Hollywood.
[1] Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré.
[3] In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores.
[1] In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow,[4] Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant,[4] Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic).
[6] In September 2022, JCPenney announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora.