It concentrated on the traditional values and customs of the English people, particularly those of rural and small-town England.

The magazine was started in 1968 by Roy Faiers of Lincolnshire, who held it as a private company (This England International Ltd.).

Faiers remained editor-in-chief until 2009, when he sold the company to DC Thomson, owners of the Sunday Post, Beano, Dandy, The People's Friend, My Weekly and other publications.

“Great Britons” focuses on England's exceptional characters past and present; “Made in England” celebrates current English makers and “Heritage Church” features a range of English churches.

As well as its regulars, it also has plenty of quirky one-off features on anything from the birth of aviation to highway women to England's first tea plantation.