"This Fire" is a song by Scottish indie rock band Franz Ferdinand, the seventh track on their self-titled debut album.
A new version of the song, produced by Rich Costey, was released as a single on 4 October 2004, titled "This Fffire".
The single artwork is based on El Lissitzky's art work Beat the Whites with the Red Wedge.
[8] The music video, directed by Stylewar,[9] echoes the style of 1920s-era Soviet art and propaganda (Constructivism etc.
), including Cyrillic lettering, and shows the members of the band spreading a world-wide "hypnosis epidemic".