Telstar Records released the song on 29 December 2003 in the United Kingdom as a double A-side with "Let Your Head Go".

"This Groove" received positive reviews from music critics, with one of them labeling it as one of the finest moments of Beckham's solo career.

An accompanying music video was directed by Andy Hylton, and depicts Beckham alone rolling around on a bed.

[4][7] The two tracks were released as a double A-side single as Fuller and Beckham did not agree on which direction the album should take.

[8] She was eventually dismissed from Telstar when the company became bankrupt, and gave up music to focus on her fashion career.

[12] The song samples and interpolates the melody of The System's "Don't Disturb This Groove" (1987), for which Frank and Murphy also received songwriting credits.

Conley, Geoff Allen and Larry Phillabaum recorded and engineered "This Groove" at 9601 Music Factory in Newport News, Virginia, as well as at Sony Music Studios and The Hit Factory in New York City, with the assistance by M'jestie, Baby Girl, Brandon Brown, Frantz Verna, Geoff Rice, Jason Dale, Patrick Woodward and Sebastien Nicolat.

It was mixed by Tony "Magic" Maserati at The Hit Factory, with Woodward and Nicolet serving as assistant engineers, and Walter Coelho mastered it at Masterpiece.

[16] Music Week staff described both "This Groove" and "Let Your Head Go" as "inoffensive pop/dance/R&B hybrids, treated to an ultra-sleek production that makes the most of her vocal proficiency.

[a][10][19] Beckham's single entered the UK Singles Chart at number three on the week ending on 4 January 2004, behind Michael Andrews and Gary Jules' "Mad World", and Ozzy and Kelly Osbourne's "Changes", despite weeks of intense publicity prior to its release;[20][21] Ellis-Bextor's song entered at number nine.

[11] The video shows Beckham alone rolling around on a bed, wearing "sexy nightie, fishnet stockings and stilettos".