"This Hell" is a song by Japanese singer Rina Sawayama from her second studio album, Hold the Girl (2022).

[14] The visual, directed by Ali Kaur, depicts the singer marrying two people in a lavish wedding, all while drinking, line-dancing, and playing air guitar.

[13] Adrian Garro for Rock Cellar Magazine noted that the video was released during gay pride month.

Rolling Stone listed "This Hell" as one of the best songs of 2022, placing it at number 15, and wrote: "Artists from other genres dabbling in country music is nothing new, but Sawayama does it better than nearly anyone here, proving she's just trying to have a good time — while also inspiring change.

[20][21] In regard to LGBT rights in Japan, Spotify partnered with Asahi Breweries for a campaign for awareness of same-sex marriage.