[1][2] TiNA is dedicated to the work and ideas of artistic communities not generally included in other major Australian arts festivals or institutions.
[4] It takes its name from a piece of graffiti on what was Newcastle's tallest building,[5] Latec House (now completely refurbished and converted to apartments), which had been derelict for several years.
For the first 3 years, This Is Not Art was directed by Marcus Westbury who had previously been the founding director of The National Young Writers' Festival.
Each year TiNA is produced by Octapod in partnership with arts collectives and organisations from across Australia.
Over its lifespan a wide variety of guests have appeared at This Is Not Art including: Kevin Blechdom, Sage Francis, Cold Cut, The Light Surgeons, Caribou, Concord Dawn, Mad Professor, Anticon, Fat Cat Records, Paul Reed Smith, Little Nobody, b(if)tek, The Herd, Hrvatski, Thomas Frank, John Safran, Stephen Mayne, Margo Kingston, Nasenbluten, Marieke Hardy, DJ Scotch Egg, Leaf Cutter John, Tim Hecker and many more.