He observed how the manipulation of reality characterizing Russian politics was used in the 2016 U.S. presidential election and in the Brexit referendum.

[6] The book also describes activists who are attempting to counter the new propaganda techniques and restore faith in democracy.

[7] In observing the book, reviewer Scott McLemee argued that the proliferation of this style of propaganda is a form of globalization.

[8] Pomerantsev observed that propaganda practices in Russia began to be used in the west, spurring him to write this book.

[9] According to Pomerantsev, the belief that access to information would increase knowledge of the truth was hindered by the new propaganda techniques.