"This Time Baby" is a song written by the songwriting team Bell and James which, after being introduced by the O'Jays in 1978, became a 1979 disco hit for Jackie Moore.
The O'Jays 1978 album release So Full of Love introduced the song "This Time Baby", the track - featuring Eddie Levert on lead - being one of two album cuts produced by Thom Bell at his studio in the Kaye-Smith Studios in Seattle.
[1] Philly soul virtuoso Bobby Eli, who oversaw Moore's sessions, was also producing the Atlantic Starr album Straight to the Point at Sigma Sound, and Atlantic Starr members Clifford Archer (bass), Porter Carroll (drums), David Lewis (guitar), Wayne Lewis (percussion), and Joseph Phillips (keyboards) played on "This Time Baby" plus four other tracks on the I'm On My Way album.
"This Time Baby" was afforded higher chart peaks on the R&B hit rankings in Billboard's rival "music trades": Cashbox and Record World, reaching number 18 on both magazine's R&B charts:[3][4] also "This Time Baby" reached the lower end of the top 100 singles ranking in Record World peaking at number 94.
In 2005, "This Time Baby" was used for the dance radio and club hit, "Love on My Mind", by the Freemasons featuring Amanda Wilson.