"This Time I'm in It for Love" is a song recorded by the American rock band Player.

The song was released in early 1978 as the immediate follow-up to their biggest hit and debut single, "Baby Come Back".

"This Time I'm in It for Love" spent four months on the US charts, hitting number 10 on the US Billboard Hot 100, and it is ranked as the 58th biggest hit of 1978.

[2] The song had originally been recorded by Austin Roberts in 1976 and by Cyndi Grecco in 1977 both on the Private Stock Records label.

Their versions were released as singles but failed to chart.