The company was launched in 2019, when Chinese firm Fosun International purchased the brand from the insolvent Thomas Cook Group, and began trading in September 2020.

[3] The new company was set to commence operations in 2020, as Fosun began hiring former Thomas Cook executives to begin relaunch preparations in late 2019.

[16] On 16 December, Thomas Cook launched long-haul 'Flight + Hotel' bookings to quarantine free destinations including Dubai and Punta Cana.

It was also announced that New York City, Las Vegas and Orlando would be offered from 1 May 2021 as British citizens could not travel to the United States due to COVID-19 regulations.

This meant that Thomas Cook and other UK tour operators were forced to cancel all holidays departing England until mid-February.