Turnbull soon rose to a "high position", later gaining further experience of the trade by working in several large commercial houses in London, before moving to Sunderland in 1850 and starting his own business.
[1] Turnbull was extremely forward-thinking, introducing a system of "small profits and quick returns" at a time when established drapers gave long credit.
At his death, it occupied 122-126 High Street West, Sunderland, and the premises included sleeping and dining accommodation for 160 assistants, plus a library of nearly 2,500 volumes for their use.
He was elected to Sunderland Town Council, representing Bridge Ward, in 1866, but retired three years later rather than standing for re-election on account of his business commitments.
Storey, a former teacher and future MP for Sunderland, was aware of a gap in the market for a local daily newspaper, and was also keen to find a method of publicising his Radical points of view.