[3] Stray started his financial career as a Key Account Manager, where he served for four years at Coca-Cola Norway beginning from 1992.

[4] Later, he became a broker in the brokerage firm Norse Securities.

[5] There, for a period he was the stockbroker who generated the most commission.

[6] In 2001, Stray relocated permanently to Dubai, United Arab Emirates.

[7][8][9] In 2020, Stray founded Endemaj Funds in Dubai,[10] which is a financial company that specializes in investment management.