threeASFOUR is a New York fashion house led by Gabriel Asfour, Angela Donhauser, and Adi Gil, known for combining technical innovation and couture craftsmanship with an aesthetic focus on natural geometries.

[1] Hailing from Lebanon, USSR, and Israel, respectively, Asfour, Donhauser, and Gil have referred to threeASFOUR as a ‘United Nations of Fashion’, and their collections frequently promote intercultural unity.

[…] [A] kind of utopian bubble of grungy, pre-internet, pre-smartphone glamor set against the Florida recount, and the chaos of 9/11, and Giuliani’s dancing ban’.

[6] Photographer Schohaja told Vogue that ‘Threeasfour are perhaps less poetic [than ASFOUR] but developed even more their message of peace in between nations/religions, using new techniques (3D Printing) for their collections and new media to present their work’.

[6] This combination of technological development and promotion of international co-existence is considered characteristic of the house, whose Spring 2012 ready-to-wear collection, ‘InSALAAM InSHALLOM’, drew upon the heritage of its founders to envision a dialogue between Jewish and Arabic iconography.

[12] Taking inspiration from keffiyeh patterns, the evil eye, the hamsa, six-pointed stars, and tallit shawls in order to invoke what journalist Matthew Schneier called ‘the essential similarity of even warring parties’.

‘Mer Ka Ba’ was exhibited as a solo installation at the Jewish Museum in New York, which opened with a runway show featuring a 7 ft temple designed in collaboration with architect Christian Wassmann.

[17] The Pre-Fall 2018 collection was a partnership with Epson, using digital sublimation printing techniques to produce patterns inspired by the cymascopic photography of collaborator Linden Gledhill.

A collaboration with digital artist Alex Czetwertynski and Worldstage Inc, the film used an LED stage backdrop and in-camera augmented reality to create a virtual environment of 3D fractals in which to display the clothes.