[5] DRESSX was founded in August 2020 in Los Angeles by female founders Daria Shapovalova and Natalia Modenova[6][7][8][9] Julie Krasnienko, ex-Marketing and Business Development Director at Looksery, joined the team as a Head of Product and a founding team member.
[19] AR fashion refers to 3D garments and accessories that can be automatically applied to real-time photos and videos of a person.
[20][21] Its app stocks AR outfits from traditional and 3D fashion brands, including Balenciaga,[22] American Eagle,[23] and Bershka.
DRESSX Marketplace released NFT drops with the luxury brand Jason Wu, featuring the dress of Michelle Obama; American label Dundas; English artist Aluna (more famous as a part of electronic music duo AlunaGeorge), and more.
[28] DRESSX launched a digital editorial campaign with the fashion retail platform FARFETCH,[29] Dior,[30] Signet Jewelers,[31] digitizing garments by Off-White, Balenciaga,[32] Palm Angels, Dolce & Gabbana, Khaite and Nanushka[33] and Meta[34][35] DRESSX partnered with the social media giant Meta, dropping the collection of digital wearables for Meta Avatars Store.