The company partners with independent vintage and secondhand clothing stores that use the platform to list, sell, and ship inventory.
[4][5] Thrilling has partnered with Banana Republic, Academy Award nominated costume designer Ruth E. Carter, and offers a studio service that uses the company's network of stores to find authentic period clothing for film and television productions.
[6][7] In 2020, Thrilling partnered with stylist Zerina Akers of "Black Owned Everything" to curate an online collection of vintage items from black-owned stores.
[16][17][18][19] Most competitors rely on peer-to-peer sales and social media-influenced features,[20] but Thrilling sellers must be Brick and mortar thrift and vintage stores.
[25][26] The Thrilling platform contains technology to assist shop owners in digitizing large inventories, including the ability to use photography to detect an item's size and recommended price.