Since then, a number of stores have opened every year, and other banners have emerged, namely Smart Set, RW&CO., Penningtons, Addition Elle and Thyme Maternity.
As shown on its website,[5] Thyme Maternity later confirmed that its online store and all shops have been closed permanently.
On August 15, 2022, RW&CO., a Reitmans (Canada) Limited brand, announced the Thyme Maternity Collection launch for Fall 2022.
In 2013, Thyme partnered with Baby Buggy, a nonprofit organization founded by Jessica Seinfeld.
Through this partnership, Thyme donated maternity and nursing clothing to pregnant women and new moms in the United States.