[1] Tianji was founded in 2005 by CEO Derek Ling.
In 2010-11, it started entering a period of explosive growth, attracting over 380,000 users per month.
[2] Tianji was a professional social networking website, in a similar fashion to LinkedIn.
[2] According to CEO Derek Ling, Tianji focused on a group of Chinese professionals who are younger than 40 but have also graduated from college, a demographic that adds value through its existing contacts and work experience.
[3] Tianji claimed up to over 15 million users, according to its website.