Tibla (tiblad in plural) is an insult in the Estonian language, which typically refers to a Russian-speaking citizen of the former Soviet Union (USSR) who is hostile towards other cultures and countries.
[11] The word began to be actively used in Estonian media since the 1990s by "Ivan Orav", a fictional character created by Andrus Kivirähk.
According to "Orav", the word tibla has nothing to do with Russians, but that tiblad are instead small pink creatures that first appeared in Estonia in June 1940.
[12] The 2006 European Network Against Racism report mentions the recent use of the word tibla in Estonian-language media as an example of inappropriate language.
"[11] In 2008 the usage of the word in media caused a controversy, when Estonian TV aired the film Airheads, in which the slur "retards" was translated as tibla (a completely different meaning).