The stores were often small due to the nature of the product, and as such, were found in airports, railway stations, and shopping centres across the world.

The first store opened in London at 91 Oxford Street; it was converted from a heel bar owned by Bishko from which he had trialled selling ties.

Both trials were rolled out to several stores, but it was eventually decided to remain trading under the Tie Rack name as this name had good brand recognition with consumers.

All new and refurbished shops were branded with a refined version of the original Tie Rack logo and are sub-branded Frangi – Collezioni.

On 2 June 2009 Jacopo Fratini, Director of Tie Rack Retail Group Ltd. (and Consigliari of Fingen SpA) signed a licensing agreement with Genesis Colors Pvt Ltd. Genesis Colors intends to open 10 exclusive outlets in the first year and is aiming for 130 sales points at the end of the fifth year in India.