[2][3][4] The rice paste that imparts the bread's characteristic flavour dries and cracks during the baking process.

The name originated in the Netherlands, where it is known as tijgerbrood[5] or tijgerbol (tiger bun), and where it has been sold at least since the early 1930s.

[citation needed] The first published reference in the USA to "Dutch crunch" bread was in 1935 in Oregon, according to food historian Erica J. Peters, where it appeared in a bakery advertisement.

[6] In the San Francisco Bay Area it is called Dutch Crunch.

[7] In January 2012, the UK supermarket chain Sainsbury's announced that it would market the product under the name "giraffe bread", after a three-year-old girl wrote to the company to suggest it, and the letter and reply gained traction on her mother's social media account.