The station began life as FLR - 'First Love Radio' - on 8 February 1999, broadcasting from studios in Astra House, New Cross, on the outskirts of Lewisham town centre, backed by the UKRD Group.
[2] Figures instrumental in the station's foundation and the winning of its first commercial licence to broadcast were its chairman and noted community worker Sybil Phoenix OBE, founder Stella Headley and director John Shonubi.
Ofcom agreed to this 'co-location arrangement' in March 2006, with the stations continuing to operate from premises outside its own service area, although programme sharing was ended.
Following a listener complaint, Ofcom found the station in breach of its music policy - playing a significantly higher percentage of 'current chart hits' than its 33% limit - as well as the accuracy of its 'public file', which carried misleading information as to the amount of automated programming broadcast per day.
The station's coverage area was also altered - no longer serving Southwark, and instead, thanks to approved transmitter adjustments, moving westwards to focus on the boroughs of Lewisham, Bromley, Croydon and their conurbations.