The piece, which comprised a collection of interacting loops sequenced into a moving shot, was created in collaboration with advertising agency Grey London, based on a video art proposal by director Mitch Stratten.

Time Sculpture was directed by Mitch Stratten and the shoot was handled by production company Hungry Man with post-production completed by The Mill in London.

The music ("Air War" by Crystal Castles) starts and the stationary camera begins to move to the right on a consistent circular track while the elements within frame, compiled from all angles in 360 degrees, loops back and forth at different timings in the same physical space, forming an interconnecting rhythmical pattern from the spontaneous movement captured.

As more performers walk into frame some interact with props like basketballs, a pink flag and spilling two large cans of purple paint.

A man encircling the group in a yellow raincoat jumps in beneath a paint spill before stepping onto the chair in a balancing act of backwards forwards movement as the music rises.

[3][4] In June 2007, Grey won the account with a pitch based around emphasising Toshiba's history in research and development, pushing the company's image as an "innovator in the field".

[9] Timings of predeterminate movements of several performers were choreographed using computer simulations which also informed the set construction at Pinewood Studios where the shoot took place.

[11] Technology devised by electrical engineer Richard Glover[7] was used to synchronously activate the entire system from a single remote control.

[8] While minimal CGI work was needed on Time Sculpture, minor modifications to details such as lighting were made using software including Baselight, Floctane, Smoke, and Autodesk Softimage.

Comparisons were made with other "bullet time" works such as The Matrix,[14] and advertising criticisms were leveled that the piece lacked a "big idea".

It’s a 4-D experiment; we are not locked to time.An alternate version of Time Sculpture was later exhibited by the director in London after it caught interest from the art world.