[1] Stephen O'Young built the first version of the website to track his three children's milestones and an app to share their photos with his family.
[2] Tinybeans competes directly with other social media companies by letting users own the rights to the images and videos they upload.
A parent must directly invite the users they share content with, making it harder for strangers to obtain family photos.
[3] Parents are encouraged to overshare on the app in ways that may get them labeled with pejoratives like "Instamum", "sharenting", or "baby spam" on other social media platforms.
Prior to their public listing, Tinybeans raised $2 million in private capital funding[7] Revenue comes from a paid premium version, photo printing, and site advertising.