Tio fotografer

Pictorialism as practiced in photography club competitions and exhibitions promoted a romantic national pride during the Second World War in neutral Sweden.

[1] Post-war, the country's young photographers reacted against the painterly pretensions of such practitioners whom they derisively nicknamed 'Rosenlunderiet' after an old peoples' home in Stockholm.

[4] In 1949 Stockholm's 'Young Photographers' Rune Hassner, Tore Johnsson, Sven Gillsater, Hans Hammarskiold and others saw themselves developing a new 'international language of photography.'

[5] Over the next decade members met occasionally and informally, in London, Cuba, New York or Hong Kong, and the idea of a photographic cooperative developed.

Pål-Nils Nilsson, Hans Hammarskiöld, Rune Hassner, Georg Oddner and Lennart Olson held prominent positions in the educational and institutional spheres and they regularly exhibited at significant venues for photography, and in 1998, the year Nilsson became a professor of photography at the Fothögskolan in Gothenburg, the whole group was presented at the Hasselblad Centre founded by Rune Hassner An agency NordicPhotos founded in 2000 by Arnaldur Gauti Johnson, Kjartan Dagbjartsson, Hreinn Ágústsson and Thor Ólafsson, preserves and represents the Tiofoto archive alongside Mira, Greatshots, IMS, Siluet, Nordic and the royalty free collection, Simply North.