Tip van Bootz

With the purchasing power of Dutch consumers gradually decreasing, Bootz needed an affordable product to get through the economic crisis of the 1930s.

This white glass bottle was flat and rectangular shaped with slightly rounded corners and a graceful collar between the body and the neck.

Weekly or biweekly, the best limericks were published in small front-page newspaper ads, provided of course that they would mention the brand name Tip van Bootz.

The result of this long-running advertising campaign was that Dutch people during the mid 20th century strongly associated limericks, as a form of verse, with the brand Tip van Bootz.

[2] Due to its orange colour Tip van Bootz was a huge success in the first post-war years, when Dutch consumers embraced anything that reminded them of the reinstated royal House of Orange-Nassau.

[3][4] The content of this Carnival song was so sexually insinuating that Tipjes reputation – and by extension the brand image of Tip van Bootz – was seriously damaged.