Tirumalairayanpattinam is a census town and commune in the Karaikal District of Puducherry, India.

This annual festival takes place on the full moon day of the Tamil month of Masi (Between February and March).

The most important deity, which takes part in the festival, is Sowriraja Perumal of Thirukannapuram village in Tamil Nadu area.

The saying goes that Sowriraja Perumal married a fishermen community woman and hence the moment the deity enters Tirumalairayan-pattinam village of Tirumalairayanpattinam commune for the festival, the fishermen take charge of the deity and charges are replaced after the festival is completed i.e. after the holy bath.

This festival is held with all pomp and glory although it cannot be compared to the degree of celebration in Pondicherry.