[1] These characteristics make them ideal for various uses, including the preparation of Ayurvedic medicines, ceremonial occasions, and pan masala.
[6][8][9][10][11][12][13] Many people in Malappuram district derive their livelihood directly or indirectly, partly or fully from the production, processing, handling, transportation, and marketing of betel leaves.
The cultivation and trade of betel leaves have a significant impact on the local economy, providing employment opportunities and income for numerous families.
[6] The leaves are also culturally significant, playing a vital role in traditional ceremonies and rituals.
[6] Tirur is also a significant supplier of betel leaves to the Kottakkal Arya Vaidya Sala, a well-known institution for Ayurvedic medicine.