The company, which is now owned and operated by the third and fourth generation of its founding family,[3][4] currently employs around 60 people.

[2] The founder's son, Bruno Schluep, first established contacts with one of the Chinese businessmen, Koh Mui Yew, in 1944.

[2] In 1960 the Chinese State Import Authority ordered Titoni watches after Felca invited a delegation to Switzerland.

During China's planned economy rule a maximum price of CHF 80 was prescribed by the communist regime.

[2] Titoni watches have a reputation for high quality at a reasonable price, and is considered a prestigious status symbol especially in Asia.