Tjala is the Pitjantjatjara word for honey ant, which is both a traditional bush food and one of the creation stories for the Amata area.
The collective believes the power in the art is "not for sale" and not for interpretation without their permission.
This ownership is important to maintaining and building cultural strength and generating job and income.
[4] As senior artist Frank Young said: "Nganampa Art Nganana walytjanguku Business palyanu.
[5] Tjala artists use a variety of mediums, including acrylic paint on linen, punu (wood), tjanpi (fibre weaving; often in conjunction with Tjanpi Desert Weavers) and new media arts including photography, film and sound work.